Advanced Technology Specialist

The primary objective is to drive and achieve the sales target for the premium lens portfolio including Trifocal, EMV and Toric IOLS’s

• Lead the Premium sector, drive and support the U.K sales team through extensive knowledge of Rayner and competitor Premium IOL technology
• Support/lead key premium IOL opportunities in line with U.K and territory level objectives
• Support and drive clinical expertise across the private sector groups in line with the U.K Strategy
• A deep understanding of refractive optics and specifically how this is implemented across different IOL platforms across Ophthalmology
• A strong Knowledge of the competitor landscape
• Keep updated with the constant development of ophthalmology IOL market and to lead expertise and updates with the UK team
• Proactive in breaking down barriers to business providing constructive solutions and business planning .
• Provide regular training and updates in the market to the U.K sales team
• This role requires regular travel across the U.K with particular focus on concentrated areas of private ophthalmology surgery such as London
• Own and develop a network of KOLs across the region with a primary objective of maintaining a strong program of scientific promotions and ultimately increase adoption of Rayner advanced technology products
• Work closely with the U.K sales Director, European product Specialist, Marketing and Eye Sciences to increase podium presence, deliver high quality medical education, webinars, case studies and articles
• Plan, coordinate and implement clinical evaluations to ensure clinical acceptance of Rayner product range and technology
• Work directly with end users to drive acceptance of the Rayner product range during the evaluation and demonstration process
• Provide information through formal presentations to direct sales teams and healthcare professionals that detail the clinical and/or financial benefits of Rayner product range
• Use own initiative to understand premium lens competitor sales processes and ensure that the business is aware of and is responding proactively to any potential threats.
• Understand market challenges within the region and apply strategic thinking to generate new business opportunities with both new and existing customers.

Competencies:

1. Commerciality: Fully focused on financial goals & budgets
2. Target driven: Always mindful and motivated by given targets and has appropriate desire to achieve goals
3. Customer focus: Committed to putting the customer first by identifying and actively addressing their needs to deliver a consistently high service
4. External Awareness: Understands and keeps up to date on local, national, policies and trends that affect the organization with ability to demonstrate extensive knowledge of competitor premium lenses.
5. Flexibility: Modifies their approach to achieve a goals
6. Communication: Excellence in communicating technical benefits and business propositions
7. Decisiveness: Makes well-informed, effective, and timely decisions
8. Teamwork: Contributes fully to the team effort
9. Ability to carry out extensive U.K travel with a significant focus on regular travel to London.
10. Strong analytical, problem solving, communication, selling and negotiation skills.
11. High integrity and discretion to protect sensitive financial information relating to key accounts.
12. High-energy motivated individual with acknowledged skills in building productive relationships, creating enthusiasm, and successfully
13. Implementing plans to achieve Company goals.
14. Takes ownership and accountability of performance demonstrating initiative in overcoming barriers to business.

Skills & Experience Required: 

Essential:

• Experience selling into NHS and particularly private hospital environment
• Extensive network of KOL relationships across the UK with a focus onLondon and other high    potential areas
• Knowledge of NHS and Private healthcare landscape
• Full UK Driving License
• ABPI and MIA Qualified or in process

Desirable:

• Educated to Degree level
• Experience within Ophthalmology sector and IOLS
• Sales management experience within medical device sector
• Bring Strong commercial relationships