Product Marketing Manager, OMIDRIA

The Product Marketing Manager, OMIDRIA role is responsible for leading all aspects of marketing for OMIDRIA, an innovative ophthalmic drug for use in cataract surgery. Core functions include the development and implementation of marketing plans and programs, development of sales assets, program launches, events, and managing specific projects in support of brand management including clinical activities and promotion. This position will work closely with cross-functional partners including Marketing, Sales, Field Reimbursement, Training, Regulatory, Finance, and Legal, and Commercial Operations.

 RESPONSIBILITIES include:

• Support the implementation of product marketing plans to drive brand strategy and sales growth
• Manage the promotional material portfolio including the development of creative and clinical materials to support brand initiatives including sales assets, training materials, and presentations
• Aid in the development of positioning and messaging, branding, and educational platforms for HCP and other audiences
• Collaborate and partner closely with leadership in Sales and Reimbursement to ensure alignment across teams. Support conversations on clinical, health economic data, and reimbursement as necessary
• Work with the clinical team to leverage clinical data, strengthen the sales proposition, and enhance KOL communication, especially around dropless cataract surgery 
• Manage the brand’s participation at ophthalmology professional meetings including exhibit design and production as well as promotional activities and sponsorships
• Manage advertising and production agencies for the deployment and analytics of omni-channel advertising + monitor results relative to spend (ROI) * Manage the promotional speaker bureau, content, and programs for targeted key opinion leaders (KOLs) and maintain strong relationships
• Support key logistical activities, notably those related to the Promotional Review Committee (PRC) and promotional materials fulfillment
• Manage budgets and expenses, ensuring that resources are utilized effectively and efficiently
• Responsible for complying with all applicable rules and regulations pertaining to the selling, marketing and distribution of OMIDRIA CORE COMPETENCIES
• Excellent communication skills; stakeholder and KOL relationship management
• Medical and scientific content development; peer-to-peer education and congress strategy
• Digital medical communications (webinars, podcasts, video); data interpretation and scientific storytelling
• Governance and compliance in medical communications; ability to operate cross-functionally in a global organization 

QUALIFICATIONS, SKILLS & EXPERIENCE 

 Essential 

• Experience in marketing, sales, and/or medical communications within the pharmaceutical industry
• Proven experience working with KOLs and clinical data
• Strong understanding of clinical content, compliance, and industry regulations
• Experience supporting congresses and meetings with a willingness to travel domestically up to 25% of the time 

 Desirable

• Experience in ophthalmology, cataract or refractive surgery
• Experience working in a global matrix organisation with prior leadership experience
• Experience and familiarity with “buy-and-bill” or medical benefit products