Content and Communications Manager, North America

Purpose of the Role / Key activities and accountabilities 

Your key responsibilities will be:

• Develop and distribute engaging content across social media, sales tools, digital assets, congress materials and PR activity to support product positioning and lead generation.
• Translate complex clinical/product information into clear, compelling content for HCPs.
• Lead content projects end-to-end, managing timelines, budgets, vendor coordination, and medical/legal/regulatory approval processes.
• Ensure brand consistency in tone, messaging, and visual identity.
• Manage an editorial calendar for launches, campaigns, and events.
• Draft and adapt social media content, ensuring alignment with brand voice and regional campaign priorities.
• Support the development of trade articles, press releases, and congress communications in collaboration with global or external communications partners.
• Review and report on key metrics, using data to refine future content and improve results.
• Support internal communications and training related to content rollout.
• Serve as a key communications resource for the US team.
• Collaborate with sales, training, and leadership teams on commercial initiatives.
• Travel up to 10–15% to support congresses

Competencies

• Proven ability to develop and execute multi-channel marketing content across digital, print, and social media platforms.
• Skilled at developing compelling, compliant materials that support field efforts and drive HCP engagement.
• Strong analytical mindset with the ability to track performance, optimize initiatives, and identify market opportunities.
• Experienced in managing complex projects and external vendors while balancing multiple deadlines.
• Collaborative and adaptable, with a strong ability to align with cross-functional teams in a fast-paced environment.
• Proficient in navigating MLR systems and driving timely content approvals.
• Maintains consistent brand messaging across channels, with exceptional attention to tone, accuracy, and visual clarity.
• Strong writing and editing skills, with a talent for simplifying complex clinical messages for professional audiences.
• Supports strategic marketing goals through organized, detail-oriented, and efficient content execution

Qualifications/ Training/Experience

Essential

• 4+ years of experience in content development, communications, or tactical marketing, preferably in ophthalmology, medical devices, or pharmaceuticals.
• Strong writing, editing, and proofreading skills with the ability to translate clinical concepts into clear, engaging HCP-facing materials.
• Experience managing multi-channel content across digital, print, email, and congress environments.
• Proficiency in navigating MLR and ensuring compliant content delivery.
• Proven ability to manage multiple projects and timelines while maintaining high attention to detail.
• Strong interpersonal and collaboration skills, with experience working cross-functionally with marketing, sales, and medical teams.
• Bachelor’s degree in Marketing, Communications, or a related field

Desirable

• Experience working in ophthalmology or other specialty pharma/device sectors with complex clinical messaging,
• Experience adapting global assets for regional use, ensuring compliance and relevance.
• Familiarity with brand guidelines and tone-of-voice standards for regulated industries.
• Exposure to CRM or marketing automation platform.
• Comfortable working in a remote environment.

What you can expect from us: 

• Comprehensive benefits package
• Global appreciation platform to recognise colleagues around the globe
• Fantastic opportunity to work with highly talents teams and individuals and grow with the business
• Exciting variety of engagement events like yoga, seat chair massages, Summerfest, quarterly Love to Learn events
• Being part of an organisation you can be proud to work for changing the lives of millions of people!

Rayner provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.