Advanced Technology Specialist

Purpose of the Role / Key activities and accountabilities

*  Primary objective is to drive and achieve the sales target for the premium lens portfolio including Trifocal, EMV and Toric IOLS’s

*  Lead the Premium sector, drive and support the India sales team through extensive knowledge of Rayner and competitor Premium IOL technology

*  Support/lead key premium IOL opportunities in line with India and territory level objectives

*  Support and drive clinical expertise across the private sector groups in line with the India Strategy

*  A deep understanding of refractive optics and specifically how this is implemented across different IOL platforms across Ophthalmology

*  A strong Knowledge of the competitor landscape

*  Keep updated with the constant development of ophthalmology IOL market and to lead expertise and updates with the India team

*  Proactive in breaking down barriers to business providing constructive solutions and business planning

*  Provide regular training and updates in the market to the India sales team

*  This role requires regular travel across the India with particular focus on concentrated areas of private ophthalmology surgery.

*  Own and develop a network of KOLs across the region with a primary objective of maintaining a strong program of scientific promotions and ultimately increase adoption of Rayner advanced technology products

*  Work closely with the Managing Director, National Sales Manager, India product Specialist, Marketing and Eye Sciences to increase podium presence, deliver high quality medical education, webinars, case studies and articles

*  Plan, coordinate and implement clinical evaluations to ensure clinical acceptance of Rayner product range and technology

*  Work directly with end users to drive acceptance of the Rayner product range during the evaluation and demonstration process

*  Provide information through formal presentations to direct sales teams and healthcare professionals that detail the clinical and/or financial benefits of Rayner product range

*  Use own initiative to understand premium lens competitor sales processes and ensure that the business is aware of and is responding proactively to any potential threats.

*  Understand market challenges within the region and apply strategic thinking to generate new business opportunities with both new and existing customers.

Competencies 

Core and role specific competencies.

*  Commerciality: Fully focused on financial goals & budgets

*  Target driven: Always mindful and motivated by given targets and has appropriate desire to achieve goals

*  Customer focus: Committed to putting the customer first by identifying and actively addressing their needs to deliver a consistently high service

*  External Awareness: Understands and keeps up to date on local, national, policies and trends that affect the organization with ability to demonstrate extensive knowledge of competitor premium lenses.

*  Flexibility: Modifies their approach to achieve a goals

*  Communication: Excellence in communicating technical benefits and business propositions

*  Decisiveness: Makes well-informed, effective, and timely decisions

*  Teamwork: Contributes fully to the team effort

*  Ability to carry out extensive India travel with a significant focus.

*  Strong analytical, problem solving, communication, selling and negotiation skills.

*  High integrity and discretion to protect sensitive financial information relating to key accounts.

*  High-energy motivated individual with acknowledged skills in building productive relationships, creating enthusiasm, and successfully implementing plans to achieve Company goals.

*  Takes ownership and accountability of performance demonstrating initiative in overcoming barriers to business.

Qualifications/ Training/Experience

Essential

*  Experience selling into private hospital environment and Group of hospitals of India.

*  Extensive network of KOL relationships across India with a focus on metro cities and other high    potential areas

*  Knowledge of Private healthcare landscape

Desirable

*  Educated to Degree level

*  Experience within Ophthalmology sector and IOLS

*  Sales management experience within medical device sector

Bring Strong commercial relationships.