Inside Sales Representative

Location Berlin
Discipline: Sales
Job type: Permanent Full Time
Job ref: 005209
Published: about 1 month ago

The purpose of this role is to drive the achievement of annually defined sales targets (in particular Premium IOL packages) through tele-sales activities including video-conferencing, expansion of DACH market share in the business areas of Premium intraocular lenses, viscoelastics and tear substitutes from Rayner as well as additionally defined partner products, as well as the support of customers in the respective region. Selection and Qualification of new, suitable Premium IOL customers and smooth transition to deal closing by respective Territory Manager or direct deal closing by Premium Consultant. Competent, committed, structured and goal-oriented cooperation with the Sales Director DACH and Territory Managers in the planning and implementation of marketing and sales strategies. Representative and expert of Rayner and its product portfolio at operating eye surgeons and clinics as well as clinics with affiliated departments.

Your key responsibilities will be:

Achievement and expansion of sales targets in the assigned region, including:

  • Achievement of the quantitative sales targets and qualitative targets. Development and / or maximization of the existing sales potential
  • Identification and acquisition of new customers with Premium intraocular lenses and their partner products

Ensuring active and goal-oriented customer management for all operating doctors, clinics, practices and other customers in the DACH region through active and timely use of the installed CRM system. Intensive use of the existing sales analysis programs for the purpose of developing proactive, independent and strategic sales activities. Develop new relationships with new customers in order to strengthen Rayner's position in DACH and in the overall market, including:

  • Intensive collaboration with the Sales, Eyescience and Marketing departments
  • Training and development concepts in cooperation with Eyescience for sales for doctors and operating theater staff in hospitals and practices
  • Dedicated, goal-oriented and effective design of the Premium Consultant position
  • CODEX compliant behavior towards internal and external customers
  • Positive, open and creative collaboration with the existing teams in order to ensure added value for the customer when using the Rayner product portfolio
  • Observation of market and customer trends, including price development and competitor activities, feedback to the sales, marketing and eyescience teams
  • Continuous development of personal sales skills as well as product knowledge through continuous participation in internal or external training programs with documentation of results
  • Targeted sales activities in your own area in accordance with the defined sales and marketing strategies in the DACH region
  • Elaboration of ongoing action, sales and area plans and sales analyzes
  • Consistency of personal and business activities with
  • Rayner quality management systems and relevant SOPs as well as other guidelines

Prepare reports and action, sales and area plans, as well as sales analysis when required. Always represent Rayner in a positive and professional manner.



  • Educated to degree level ideally with a science background, Commercial training, nurse or comparable degree
  • Ability and qualification to sell medical devices according to German rules and regulations
  • Experiences in ophthalmology, proven track record in selling medical devices and in particular Premium IOL
  • Ability to demonstrate existing relationships with key stakeholders at the above
  • At least 3 years’ relevant experience


  • Knowledge of ophthalmology, optics or comparable professions

What you can expect from us: 

  • Comprehensive benefits package
  • Global appreciation platform to recognise colleagues around the globe
  • Fantastic opportunity to work with highly talents teams and individuals and grow with the business
  • Exciting variety of engagement events like yoga, seat chair massages, Summerfest, quarterly Love to Learn events
  • Being part of an organisation you can be proud to work for changing the lives of millions of people!