Marketing Director, Americas (US Focus)

The Marketing Director – Americas is responsible for defining and executing the marketing strategy across North America and Latin America to drive sustainable growth across Rayner’s ophthalmic portfolio. With a strong primary focus on North America, this role provides strategic leadership for regional marketing teams and plays a critical role in delivering successful new product launches, strengthening brand presence, and increasing market share across the Americas.

The role will lead a KOL-led, scientifically driven marketing approach, leveraging deep clinical insight, market intelligence, and close collaboration with Medical Affairs, Sales, and global cross-functional teams. Acting as a key interface between global strategy and regional execution, the Global Marketing Director ensures alignment with global brand positioning while tailoring execution to regional market dynamics.

Key responsibilities

• Leading the development and execution of the Americas marketing strategy with a strong emphasis on KOL engagement, scientific communications, and share-of-voice growth;
• Building, leading, and developing a high-performing regional marketing team across North America and Brazil
• Owning regional product messaging and positioning across the portfolio in alignment with global strategy;
• Leading regional launch strategy and execution for new products, ensuring brand consistency, regulatory compliance, and commercial readiness;
• Defining and driving the regional KOL strategy in partnership with Medical Affairs to enhance Rayner’s scientific credibility and influence; collaborating closely with Global Product Management, Global Clinical, and Global Communications to ensure alignment on strategy, evidence, and messaging;
• Leading marketing analytics, insights, and performance measurement across the Americas; and developing and managing the Americas marketing budget to maximise impact and return on investment.

Competencies / Core and role specific competencies

• Strategic Leadership & Vision: Defines and executes global marketing strategy aligned to corporate and regional business objectives, balancing long-term growth with near-term execution.

• Global Matrix Collaboration: Works effectively across a global matrix, aligning AMS priorities with global marketing, R&D, Medical Affairs, and commercial teams.

• People Leadership & Talent Development: Builds, leads, and develops high-performing marketing teams, fostering accountability, engagement, and succession.

• Commercial Acumen: Demonstrates a strong understanding of revenue drivers, pricing, profitability, and market dynamics across direct and distributor markets.

• Executive Communication & Influence: Communicates complex scientific and commercial concepts clearly and credibly to senior internal and external stakeholders.

• KOL-Led Scientific Marketing: Leads KOL-driven, evidence-based marketing strategies in close partnership with Medical Affairs, ensuring scientific credibility and compliance.

• New Product Launch Excellence: Leads global and regional launch strategy for new ophthalmic products, ensuring cross-functional alignment and disciplined execution.

• Ophthalmology Market & Clinical Insight: Demonstrates deep understanding of ophthalmology, surgical workflows, and clinical evidence to inform differentiated positioning.

• Sales Partnership & Field Enablement: Partners closely with sales leadership to deliver effective value propositions, tools, and training that drive adoption.

• Brand & Portfolio Leadership: Owns global brand strategy and lifecycle management across the portfolio, ensuring consistency and regional relevance.

• Data-Driven Marketing: Uses market insights, analytics, and performance metrics to guide strategy, optimise launches, and drive continuous improvement.

• Compliance & Governance: Ensures all marketing activities comply with global and regional medical device regulations and ethical standards.

Qualifications

Essential

• Bachelor’s degree; science, business, or related fields
• Ophthalmology or vision care experience
• The ability to interpret scientific/clinical data
• Experience launching new products and managing product life cycles
• The ability to travel

Desirable

• Understanding of medical device and pharmaceutical regulations
• Commercial experience selling medical devices or pharmaceuticals and/or managing a sales team
• Second language – Portuguese and/or Spanish.

What you can expect from us: 

• Comprehensive benefits package
• Global appreciation platform to recognise colleagues around the globe
• Fantastic opportunity to work with highly talents teams and individuals and grow with the business
• Exciting variety of engagement events like yoga, seat chair massages, Summerfest, quarterly Love to Learn events
• Being part of an organisation you can be proud to work for changing the lives of millions of people!

Rayner provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.