Medical Communications Manager, Americas

Location Memphis
Discipline: Marketing
Job type: Permanent Full Time
Job ref: 004025
Published: 10 months ago

Rayner is a leading developer and manufacturer of ophthalmic implants and pharmaceuticals with global headquarters in Worthing, UK. We specialize in the design and manufacture of intraocular lenses (IOLs) and related products, such as OVDs and pharmaceuticals used in cataract and refractive surgery. Since the manufacture of the world’s first IOL by Rayner in 1949, we have continuously pioneered IOL design with a goal of improving vision and restoring sight worldwide. The first ever FDA- approved IOL was a Rayner lens. Today, over 28 million IOLs are implanted around the world every year, and it is globally the most performed elective surgical procedure. Our mission is simple: to deliver excellent visual outcomes for patients and surgeons.

In June 2021, Rayner was acquired by CVC, an international Private Equity business with substantial funds under management. CVC has already shown itself to be an excellent partner to Rayner and has demonstrated its commitment to grow the business internationally. With CVC as our partner, we have the resources to make further investments in ophthalmology.

Since Rayner was founded in 1910, we have established a reputation for innovation and product excellence. Rayner has over 500 employees in the UK, Germany, Austria, Switzerland, Spain, Portugal, Italy, US, Canada, Australia, Poland, France, Malaysia and India.

Rayner commercially splits its business into three geographic regions: Americas, Europe, International.

 

The purpose of this role is to develop and execute a regional medical communications strategy for Rayner’s product portfolio, including IOLs, pharmaceuticals, surgical instruments and digital health solutions. KPIs include a increase in Rayner’s overall share of voice across markets in the Americas through the successful execution of a congress podium/symposium strategy and presence in trade journals, industry discussions, and online forums.

This role entails working closely with the clinical, marketing, training, and sales teams to ensure strategies and tactics are aligned to product messaging. The role will build effective relationships with KOLs, media partners, congress coordinators, and other external stakeholders to harness their cooperation and engagement in developing innovative medical communication campaigns.

 

Ambition: We play to win.

Focus: We put patients first. 

Integrity: We keep our promises.

Openness: We are passionate about new ideas.

Respect: We support each other.

 

Your key responsibilities will be:

  • Develop and execute a multi-channel medical communications plan in alignment with Clinical Research and Marketing objectives.
  • Coordinate a symposium strategy including abstract submissions, lectures, symposia, and wet labs with keynote speakers as applicable.
  • Leverage meetings to produce content such as podcasts and social posts.
  • Increase Rayner’s presence in trade journals, industry discussions, and online forums.
  • Develop and execute a KOL strategy in collaboration with Clinical Research, Marketing, Sales, and other in-field product specialists.
  • Leverage global Clinical and Marketing teams to maximize the impact of key data and publications.
  • Manage personal budget to ensure spend is in-line with approved business plans.

 

Competencies:

  • Strong interpersonal skills and relationship building with KOLs, external agencies, etc.
  • Ability to clearly communicate with different stakeholder groups.
  • Business acumen – financial awareness, strategic thinking, business planning and budgeting, ability to develop and execute key tactics.
  • Analytical and problem resolution skills.
  • Creative thinking and a high attention to detail.
  • Good organizational skills.
  • Flexible ‘can-do’ attitude needed to thrive in a rapidly growing and changing company.
  • Ability to travel internationally.

 

Essential

  • Medical device and/or pharmaceutical experience.
  • Medical communications experience.
  • Experience working with KOLs and other key stakeholders.
  • Willingness to travel to domestic and international conferences and events.
  • Ability to work effectively and connectedly as a remote employee.

 

Desirable

  • Ophthalmic experience
  • Strong scientific background, able to comprehend and interpret scientific/clinical data.
  • Understanding of medical device and/or pharmaceutical regulations.