National Sales Manager, France

Location Lille
Discipline: Sales
Job type: Permanent Full Time
Job ref: 003465
Published: 4 months ago

Rayner is a leading developer and manufacturer of ophthalmic products for cataract and refractive surgeons, with global headquarters in Worthing, UK. We specialize in the design and manufacture of intraocular lenses (IOLs), OVDs, pharmaceuticals and Vision Care products. Since the manufacture of the world’s first IOL by Rayner in 1949, we have continuously pioneered IOL design with a goal of improving vision and restoring sight worldwide. The first ever FDA- approved IOL was a Rayner lens. Today, over 26 million IOLs are implanted around the world every year, and it is globally the most performed elective surgical procedure. Our mission is simple: to deliver excellent visual outcomes for patients and surgeons.


Since Rayner was founded in 1910, we have established a reputation for innovation and product excellence. Rayner has over 650 employees in the UK, Ireland, Germany, Austria, Switzerland, Spain, Portugal, Italy, France, Poland, US, Canada, Malaysia, India and Australia. We will continue our exciting path of fast growth globally.  


Purpose of the Role:

  • Develop the sales strategy, tactics, plans and targets in line with the business objectives as described in the 5-year plan for France.
  • Recruit, manage, motivate and lead a team of direct reports including but not limited to Territory Managers, Associate Territory Managers and Inside sales.
  • Set quarterly and annual KPIs, organizing regional and remote meetings, measuring performance and team progress.
  • Provide face-to-face support to employees during contract and pricing negotiations with major customers.
  • Participate and at times lead negotiations with regional and national Groups.
  • Focus on premium IOL sales and hydrophobic monofocal contracts, driving the adoption of Rayner’s unique, patient reported outcomes, software RayPRO to highly differentiate the offering.
  • Transform Rayner’s presence in Group establishments, securing significant wins in 2023 and 2024.
  • Build Rayner’s single-use instrument footprint achieving targets set for the HASA portfolio.
  • Develop Rayner’s Ocular Surface Disease business executing a strategy of hospital usage and repeat purchases in the community.
  • Identify potential growth and partnering opportunities within the market.
  • Achieve targets for revenue, profitability and growth.
  • Understand market challenges within the region and apply strategic thinking to generate new business opportunities with both new and existing customers.
  • As part of the French Leadership team, attend QBRs, forecasting, Key Account Review Group, and management meetings where necessary.
  • Lead the roll out of Salesforce CRM in France, developing a robust opportunity pipeline.  
  • Ensure the strictest compliance in all aspects of the role.



Ambition: We play to win.

Focus: We put patients first. 

Integrity: We keep our promises.

Openness: We are passionate about new ideas.

Respect: We support each other.



  • 7 years ophthalmology experience
  • At least 3 to 5 years management experience 
  • Extensive knowledge of the decision-making process in the medical environment.
  • Deep understanding of France procurement process for IOLs
  • Well-developed relationships with French KOLs.
  • Educated to Degree level, ideally Life Sciences, Business or Marketing
  • Fluent English preferred